After tapping Nvidia for its first AR headset, Magic Leap is calling for reinforcements for its future entrepreneurial endeavors.
On Wednesday, Magic Leap announced a partnership with chipmaker AMD to produce a “semi-customized” system on a chip (SOC) that integrates computing, graphics and machine learning, specifically computer vision and spatial computing, for its AR headsets. will process.
In its partnership with AMD, Magic Leap aims for peak performance to run advanced AR content for enterprise businesses while achieving greater energy efficiency.
“We have a shared vision with Magic Leap to shape the future of computing and transform the way enterprises worldwide operate and interact with each other and their customers,” said Jack Huynh, corporate vice president and general manager of AMD̵
The Magic Leap One Creator Edition was launched with an Nvidia Parker SOC consisting of two Denver 2.0 64-bit CPU cores plus four ARM Cortex A57 64-bit cores, along with an Nvidia Pascal GPU with 256 CUDA cores.
The move comes as Qualcomm has gained a foothold as a supplier of processors for AR wearables. The company offers the Snapdragon XR2 for AR and VR headsets and the XR1 for smartglasses, both of which include Qualcomm’s Spectra ISP for image processing.
Lynx is already lining up to ship the first headset on the XR2 this summer, while Google and Vuzix have adopted the XR1 for their business smartglasses. Qualcomm’s silicon also powers Microsoft’s HoloLens headsets.
Nevertheless, AMD is very reputable in its own way and is one of the top makers of chipsets for PCs along with Intel. Its presence in the AR hardware realm certainly heats up the competition. And it gives Magic Leap a less crowded pipeline.