Instagram wants to bridge the gap between advertising and shopping for a more central buying experience. The app has long been an advertising platform, where both companies and creators use it as an outlet to link to products, so it makes sense that Instagram allows users to purchase content in messages without leaving the app.
Instagram introduced the feature on March 1
9, 2019, which shows how easy it can be to buy a product that you like in a post. If it works, it comes to that promise. However, many stores still do not participate and in many stores you cannot purchase items with Checkout (more on that below).
Step 1: Find a message with products
To start, look for messages that have a small shopping bag icon in the upper right corner of the thumbnail. Only images have it, while video & # 39; s always display the video icon instead. The shopping bag icon is also located at the bottom left of an image or video in the post itself. The shopping bag icon indicates that there are product links in the mail. However, that does not mean that there is an option to immediately check out on Instagram.
You & # 39; The icon also appears on the account's Instagram profile if they have items to sell in their store. If you tap it, you will see all the products that the user has tagged in messages. Again, there are no guarantees that you can purchase products with Checkout via Instagram, but it is a convenient way to find products quickly.
On the maker's profile page, in on the t abblad Store, tap a product to view more ab information from it. From an image post with the shopping bag icon at the bottom left, tap anywhere on the image to show bubbles with one or more products tagged in the image, complete with price tags.
If the item is compatible with At checkout you see the characteristic double arrow of Instagram appear next to the price. If you don't see that, it means that you have to buy the item on the manufacturer's website.