If you’re male and subscribe to podcasts or YouTube channels that cater to male interests, then you’ve almost certainly come across sponsorship from Manscaped. And that means I don’t have to explain what the company is selling you (for the uninitiated, it’s a company dedicated to helping you trim your body hair – your underworld in particular, among other areas).
Now, the brand has grown the vines of its ad reach into the realm of augmented reality with a sponsored lens on Snapchat for iOS and Android.
When accessing the “Tame Your Weeds” AR experience through the front camera of your smartphone, a vine of virtual vegetation will emerge from your nose in the camera view. Follow the command to raise your eyebrows and the Weed Whacker Electric Nose Hair Trimmer will appear in your real world.
Coincidentally, this morning I trimmed my own nose hair with scissors. Maybe it’s time for me to improve my game here? Conveniently, Snapchat’s Shoppable AR platform provides a direct link to the product page within the Lens.
“With online shopping on the rise more than ever, it’s important to get a feel for a product before buying it,” Brandon Carney, Manscaped’s Paid Social Manager, said in a statement. “Our Snapchat Weed Whacker AR lens gives users a fun and engaging way to experience firsthand how the device works for them.”
Scan the Snapcode below to access the Weed Whacker AR experience.
Snapchat didn’t just weather the pandemic; it thrived on the strength of its AR advertising offering. Last month, the company’s stock price rose in response to the release of a favorable quarterly earnings report last month, where daily active users rose to 249 million and revenue rose 52 percent year-over-year to $ 679 million.
“Our focus on delivering value to our community and advertising partners is delivering positive results in this difficult time. We are excited to grow our business in the third quarter as we continue to make long-term investments into our future,” said Evan Spiegel, CEO of Snap, in a statement accompanying the earnings report. “Adoption of augmented reality is faster than we previously expected, and we are working together as a team to execute the many opportunities ahead.”