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NBCUniversal plans to release more movies directly to your home – check out Geek



  Four troll characters in neon colors.
Universal Pictures

Theaters are currently closed everywhere, which is confusing summer blockbuster plans. While Marvel movies simply pushed back their release date, NBCUniversal's Trolls World Tour took a different tact. It went straight to video on demand so you could rent it from home for $ 20. That went so well, NBCUniversal could make house removals the new standard.

For one perspective, over the entire five-month theatrical run, the original Trolls movie made about $ 1

57 million. In just three weeks, Troll's World Tour brought in nearly $ 100 million in video-on-demand rentals. And according to SFGate, NBCUniversal gets a bigger slice of the video on demand pie than it would from a theater run.

In general, these are the kind of songs that make a film studio happy. And so it shouldn't come as much of a surprise that the company's CEO, Jeff Shell, said that NBCUniversal would release movies in both formats (theaters and on-demand movies) in the future.

For $ 20 per video, video on demand is a win for families who can easily spend more on a theater. For its part, AMC is not happy with the situation. It announced that NBCUniversal's plans to continue offering its films via video-on-demand would ban all Universal films from its theaters. Only time will tell how that works out for the theater company.

via Gizmodo, The Verge, SFGate


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