Theaters are currently closed everywhere, which is confusing summer blockbuster plans. While Marvel movies simply pushed back their release date, NBCUniversal's Trolls World Tour took a different tact. It went straight to video on demand so you could rent it from home for $ 20. That went so well, NBCUniversal could make house removals the new standard.
For one perspective, over the entire five-month theatrical run, the original Trolls movie made about $ 1
In general, these are the kind of songs that make a film studio happy. And so it shouldn't come as much of a surprise that the company's CEO, Jeff Shell, said that NBCUniversal would release movies in both formats (theaters and on-demand movies) in the future.
For $ 20 per video, video on demand is a win for families who can easily spend more on a theater. For its part, AMC is not happy with the situation. It announced that NBCUniversal's plans to continue offering its films via video-on-demand would ban all Universal films from its theaters. Only time will tell how that works out for the theater company.
via Gizmodo, The Verge, SFGate