Pokémon, Google and augmented reality come together as wasabi, soy and ginger, and the trio have come together again for the release of the newest game from the Pokémon universe.
When Nintendo released the highly anticipated games Pokémon Sword and Pokémon Shield for the switch on Friday, gamers in Japan received an augmented reality bonus through Google Lens.
With the Google Lens app for Android or the Lens function in the Google app for iOS, gamers can use the cover of both games to unlock a promotional video played in the camera view of the app.
Although the AR experience was announced through the Pokémon website for Japan, Pokémon fans do not need the Japanese version of the game to enjoy the experience. [1
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Images by Tommy Palladino / Next Real ity
Like the Most AR experiences based on image recognition, the actual game package is not necessary to unlock the AR experience. For this promotion, a Google Lens scan of the cover image, or just a copy of the US edition package, is sufficient to reveal the Easter egg.
In fact, it seems that the marker for the experience is the main art of the characters themselves, rather than the cover image, because a scan of the character images on the game's website also plays the experience.
Pokémon GO, still the gold standard for augmented reality gaming, was famously inspired by an April Fools & Day 39 joke on Google Maps when Niantic was a Google subsidiary. And while Google declined Niantic before Pokémon GO was released, the former parent company still participated in a $ 30 million financing round that fueled the launch of the game.
Google brought Pikachu and friends back to life earlier this year by being part of a Detective Pikachu movie promotion through the Playground app.