<img src = "https://img.reality.news/img/04/06/63706983902670/0/nreal-forms-alliance-with-wireless-giant-china-unicom-demo-smartglasses-retail- stores.w1
456.jpg "alt =" Nreal enters into an alliance with Wireless Giant China Unicom to demonstrate Smartglasses in stores  Image via Nreal
"We are delighted to partner with China Unicom and take the next step to accelerate the commercialization of our product, "said Chi Xu, CEO and founder of Nreal, in a statement.
" By expanding our presence from the 5G innovation center to 400 stores, we are pleased to to show the unlimited potential that 5G can offer consumers. "
Image by Nreal / YouTube
Despite a lawsuit by Magic Leap about the theft of trade secrets, Nreal is progressing with the launch of Light Unterred. In July, the company released its SDK, designed to support developers interested in building apps for the Nreal Light, using applications for Nreal Developer Kits, with the "mass availability" of the consumer version of Light scheduled for 2020.  Magic Leap claims that Xu has used his inner knowledge of product prototypes and marketing to accelerate the development of Light, and now Nreal takes another page from the Magic Leap playbook to work with wireless providers and use its retail infrastructure to improve its To promote AR products.
The China Unicom partnership comes on the heels of n a strategic planning and development alliance with
Japanese KDDI, in which the wireless company will work with Nreal to develop smartglass solutions for the Japanese market.
"At KDDI we anticipate the coming era of 5G technology, while working to make the world a more pleasant place by integrating telecommunications and life design. I believe XR technology is an essential part of that process, and by this collaboration with nreal, we will create experiential value that will excite our customers, "said Yasuhisa Yamada, deputy general manager of KDDI for product and customer service.
"In the future, we will conduct verification testing using XR technology in every possible area together with our partner companies as we strive to create new business models for the age of 5G."
Image by Nreal / YouTube
Legally, Magic Leap, after having had some issues with submitting legal notice to Xu, it has finally met Nreal & # 39; s in the US-based legal team for January 2020 to discuss the matter. In addition, Magic Leap has filed an international complaint under the Hague Convention, but that can take a year or more during processing.
Smartglass maker Nreal has essentially reversed roles in Magic Leap & # 39; s lawsuit against the company. Not only does it appear that Magic Leap cannot stop Nreal's progress in the near future, it also seems that the prospects of Magic Leap for succeeding in the Chinese market may have been undermined with China's support for Nreal.
spatial computing experience may be pale compared to the Magic Leap One, but Nreal has the support of China in the area of financial support and now this new collaboration with a wireless government company.
Despite its significant war coffin, Magic Leap could eventually be excluded from & # 39; the world's largest consumer market before it gets a chance to get a foot in the door.
Don't miss it: NR30: 30 people from Next Reality to keep an eye on in Augmented Reality for 2019