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Home / Tips and Tricks / Nreal Light Goes Hollywood, Coronavirus disrupts the AR industry and Apple takes Snapchat on «Next Reality

Nreal Light Goes Hollywood, Coronavirus disrupts the AR industry and Apple takes Snapchat on «Next Reality



Starting up Smartglasses Nreal enjoyed a few highs and experienced some lows this week, as the company received a product placement from Kevin Bacon but was subsequently confronted with production problems related to the coronavirus outbreak.

But Nreal was not the only company that had to deal with the virus, because some of the largest companies with roles in AR had to withdraw from one of the biggest technical events of the year.

In another kind of viral, Hulu is trying Instagram & # 39; s "What (Blank) Are You & # 39; trend with an AR advertising campaign on Snapchat.

Speaking of Snapchat, it faces a new challenge from Apple in the e-commerce domain of AR.

Kevin Bacon carries Nreal Light for 5G promotion [1
9659006] The international profile of augmented reality startup Nreal continues to rise steadily thanks to gradual updates and various strategic brand options.

A of the newest and most prominent is the appearance of none other than Hollywood legend Kevin Bacon using the Nreal Light in the middle of a busy UK train station.

Read on for more information about the Hollywood moment of Nreal Light and a meet-and-greet between Nreal & # 39; s founder and Microsoft & # 39; s HoloLens lead …

REALITY BITES: After partially turning for companies last year, Magic renews Leap also its approach to the pursuit of developers. Unlike the Independent Creators Program that grants developers money to build their AR apps, Magic Leap & # 39; s new Access Program will award Magic Leap 1 headsets to developers based on their app proposals.

Amazon, Facebook, Nvidia, & More Face Fallout from Coronavirus Outbreak

The deadly Wuhan coronavirus outbreak has not only claimed lives in China, but has also caused disruption worldwide, particularly in technical industry. To date, the virus has claimed more than 1,000 lives in China, according to country officials.

Now the virus has implications for production in the augmented reality segment of the tech world.

Read on to find out how the outbreak has disrupted one of the largest technical conferences of the year and put an AR portable in production limbo …

Image via Nreal

REALITY BITES: After having purchased Oculus for $ 2 billion in 2014 and having purchased CTRL-Labs for the start of the brain control interface in A deal that is said to be worth as much as $ 1 billion, Facebook continues its way to the AR / VR buying space. The latest acquisition takes place through the launch of a computer vision, Scape Technologies, which specializes in visual positioning services. In the meantime, the company also invites Spark AR developers to its Facebook Hackathon, where $ 21,000 in prizes and passes to F8 are up for grabs.

Apple Answers Snapchat's Shoppable AR with Apple Pay Button for AR Quick Look

Snapchat is probably already used to Facebook copying its functions, but Apple is probably borrowing a page from its playbook a bit more surprising.

But that is exactly what happened because Apple has added custom actions to the AR Quick Look protocol for web-based AR content that owes some influence to Snapchat's Shoppable AR platform.

Read on for more information about the e-commerce features that Apple offers AR Quick Look and how this can affect Snapchat's AR advertising activities … [19659021] Market Reality: Nreal Light Goes Hollywood, Coronavirus disrupts AR Industry and Apple records Snapchat ” width=”270″ height=”270″ style=”max-width:532px;height:auto;”/>

  Market Reality: Nreal Light Goes Hollywood, Coronavirus disrupts AR Industry and Apple records Snapchat
Images by Tommy Palladino / Next Reality

REALITY BITES: Based on more Hired has identified AR / VR software engineers as the most popular function category in technology for more than 400,000 interview requests. The site reported that the demand for AR / VR engineers grew by 1400% last year.

Hulu copies Instagram & # 39; s & # 39; What (Blank) Are You & # 39; trend on Snapchat

The "what (blank) are you" augmented reality filters on Instagram have become so popular that more and more Hollywood giants are following the augmented reality-powered social media meme train, with the latest example via Snapchat.

The trendy camera effects that started with the Which Disney filter and turned into similar tributes to Harry Potter, Pokémon and Simpsons characters have now been adopted by one of the world's largest streaming media brands: Hulu.

Keep reading to find out more about how Hulu has joined the Instagram phenomenon through Snapchat and how another AR startup has also used the trend on Instagram …

Images by Tommy Palladino / Next Reality

REALITY BITES: In cooperation with developer 3D Media, ThirdEye Gen delivers its X2 smart glasses to the US Air Force. The wearables will help staff working on 3D Media and the project work under a $ 1 million Small Business Innovation Research grant from AFWERX, a quasi-incubator / investment fund for the US Air Force.

Every Friday, Next Reality reviews the latest news from the financial side of augmented and mixed reality. This weekly Market Reality column contains financing announcements, mergers and acquisitions, market analyzes and the like. View previous editions of Market Reality for more news that you may have missed.

Cover image via EE / YouTube

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