The international profile of augmented reality startup Nreal continues to rise silently thanks to gradual updates and various strategic brand options.
One of the newest and most prominent is the appearance of none other than Hollywood legend Kevin Bacon with the Nreal Light in the middle of a busy train station in the UK.
The appearance was not just an event, it turned out that Bacon was part of a new commercial filmed for the British wireless giant EE, designed to show off the benefits of 5G technology. Nreal Light Lands Kevin Bacon Hollywood Boost for 5G Smartglasses, CEO Cozies Up with HoloLens Chief leader singer performs in the center of the room while several augmented reality figures move synchronously with the music performance.
The video spot began to be broadcast a few weeks ago in the UK during a targeted television program broadcast in the region.
Although it is unclear whether or not the AR represented was delivered to the Nreal smartglasses in real time (in combination with the music performance), the commercial is the first time we've seen a major group of users of Nreal Light seems to be using the device in a large public space.
In addition to the Nreal Light carriers, which seem to be using the Android smartphone-linked version of the device, we also see a number of users viewing the AR experience directly through their smartphone screens.  For most of us who were not at the British train station during the massive AR production, EE has posted a compelling 3D version of the show on YouTube that everyone can experience. (If you do not live in the UK, there may be YouTube restrictions on your ability to watch the full video.)
Since this was a controlled demonstration of the device in action, it is difficult to confirm whether such use is really feasible for the Nreal Light. Nevertheless, this commercial shows us at least one of the potential regular practical applications of the startup device via 5G technology.
And when you wonder how Nreal is doing in the field of AR insiders, Nreal CEO Chi Xu recently posted a photo of himself posing with HoloLens inventor Alex Kipman.
This does not necessarily mean that the HoloLens chief has tried or endorsed Nreal Light in any way. China-based startup, but Xu looks great as the company continues to build the credibility of the industry against the ongoing legal claims of Magic Leap.
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