TechCrunch launches a new format for Extra Crunch members, called EC-1 . Modeled after the Form S-1 filing as startup processes sends to the SEC as part of the IPO process, EC-1's authoritative, in-depth analyzes are for growth start.
Through extensive interviews and research, an EC-1 works as a case study for entrepreneurs and startup leaders to learn from the company's journey as well as a thorough analysis of industry observers and public market investors who are keen to understand the next big company.
Patreon is the subject of our first EC-1, which fits into the start of focus on membership. The company has an interesting backstory for sure and it has the necessary hit space: it has raised more than $ 1
However, what really attracted us to Patreon was the in-depth depth of its strategy. From all angles we looked at, the start gave a rich and nuanced case study on how to navigate quickly and consumer and content-producing water, which at the same time dampens competition from some of the richest companies in the world. It has had its moments of shine and certainly its share of opponents, but the company is engrossing all the same.
TechCrunch media columnist Eric Peckham wrote this EC-1. He conducted dozens of interviews with Patreon's founder, senior management team, both investors and creators, media market experts and consultants. In addition, he examined datasets provided by Patreon himself, Graphtreon and Second Measure. Together, they gave behind the scenes a deep supply and shade of Patreon, and Peckham offers this discerning synthesis.
Patreon had no statement on the content of this analysis and did not gain advanced access to it. Peckham has no financial ties to Patreon or other conflicts of interest to disclose.
Patreon EC-1 consists of six main articles and a bonus reading guide representing approximately 20,000 words and a reading time of 1 hour and 21 minutes. Read a little now and enjoy the rest when you can take it all in. Let's get started:
- The story (2100 words / 8 minutes) – A look at the jumpers and the dreams of two founders, the challenges
- Product (4,400 words / 18 minutes) – A comprehensive analysis of Patreon's product strategy and how it has recently focused on serving creators rather than being a
- Company (4,900 words / 20 minutes) – A deep dive into the business model, economy, revenue, churn, customer retention, segmentation and others important metrics for Patreon with a wide range of public and private data sets.
- Dissertation (2,750 words / 11 minutes) – An argument for how Patreon becomes a massive company, exploring the necessary market conditions and steps it must take to reach its zenith.  Competition (3,950 words / 16 minutes) – A backgrounder of the plethora of threats and competitors targeting Patreon, including social networks such as Facebook, vertical subscription platforms, talent offices and political controversy.
- Reading Guide (2,050 words / 8 minutes) – A bonus advertised guide to news articles, analyzes, videos and data about Patreon that has previously been published and is worth reference if you want to further investigate the company.
Stay in, for tomorrow, Peckham will follow up this report with his views on Patreon's future and possible paths for Patreon's exit over the next few years.
Patreon is a start, and we are also here at Extra Crunch. Let us know your feedback! We plan to reproduce this EC-1 format more during the next few weeks when we publish the next series in the series. Let us know what you liked, what you didn't, and which companies you think we should look at next. You can reach author Eric Peckham at firstname.lastname@example.org and Extra Crunch Executive Editor Danny Crichton at email@example.com.