As augmented reality space becomes more and more mainstream, competition to provide immersive services is also increasing.
One of the companies in the lead of helping brands and individuals offer and experience AR through mobile devices is Toronto-based NexTech AR.
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The company is trying to tackle a range of immersive segments, including helping businesses run virtual events, facilitating holographic performances, and even diving into the virtual fitting space, which has exploded in recent years.
One of the executives helping NexTech AR execute its AR software-as-a-service vision is Paul Duffy, a veteran tech and entertainment manager who began to delve into the world of virtual performance in 201
In this nearly hour-long chat, originally held on Twitter Spaces, I spoke with Duffy on a wide variety of topics, from holographic performances to AR devices on smartphones and tablets versus head-worn AR devices, to the future of AR smartglasses, and we’ve even explored how the NFT world is rapidly merging with the world of AR.
If you missed the Twitter Spaces chat, now is your chance to hear what one of the companies on the edge of AR is doing to make the technology mainstream. Click on the video below to listen to the entire conversation.