Emerging Los Angeles rock group Palaye Royale has managed to gain a significant following on social media, and now the group is looking to grow its fan base through the power of augmented reality.
And while AR isn’t new to the music world, a new AR experience from the band could ultimately be as groundbreaking as Michael Jackson’s “Thriller” once was for the music video format.
On Tuesday, the band released “Curse of Calypso,” a 10-minute interactive performance filled with gothic imagery, including floating bodies and floating candles. The AR show is backed by a mishmash of songs – Doom (Empty), Nightmares and Redeemer ̵
The experience is available for the $ 4.99 Jadu app (iOS and Android) from immersive filmmaker Asad J. Malik and his startup 1RIC.
Based on our hands-on with a pre-release version of the Jadu app update, “Curse of Calypso” is a masterclass in AR techniques, anchoring multiple pieces of content on horizontal and vertical planes, using speech recognition and screen gestures to trigger actions, and capture volumetric models of the 106-camera band.
The audience is not only an observer of the action. Using the aforementioned speech recognition capabilities, users are instructed to repeat a phrase on the screen to raise the 3D likeness of singer Remington Leith from an open grave. Later, users are asked to “spray” a virtual painting to reveal a hidden symbol to open a portal. Finally, viewers can even play a virtual piano that leads to the final act of the AR story.
While music videos are still the de facto tactic to promote new music releases, artists have come to embrace AR experiences to draw attention to their music. Just as music videos can range from filmed performances to virtuoso shorts, AR experiences can range from camera effects to immersive storytelling.
For example, Drake, Ariana Grande, Mark Ronson, Slipknot, Guns’ N Roses, Snoop Dogg, Pink Floyd and other big names have released AR experiences, leveraging Snapchat, Facebook and Instagram, as well as designed 8th Wall’s web-based AR platform. for short bursts of interaction (and sometimes a link to stream or buy an album).
Meanwhile, other artists, including Eminem, David Bowie, Childish Gambino, and Sigur Ros, have dedicated AR apps that provide more comprehensive and interactive AR experiences.
“Curse of Calypso” falls into the latter camp, even though Palaye Royale didn’t publish it through its own standalone app. It’s an enchanting, immersive experience that should set a standard for how music artists create content to entertain their fans.