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Home / Tips and Tricks / Samsung beats Apple with SmartTags + & AR Finder «Mobile AR News :: Next Reality

Samsung beats Apple with SmartTags + & AR Finder «Mobile AR News :: Next Reality



Over the past two product cycles, Apple would prepare to unveil its Apple AirTags tracking devices that can help iPhone owners find their belongings with augmented reality.

Now it’s 2021 and AppleTags are nowhere to be found. But Samsung has skipped Apple with its own take on the product category.

At the Unpacked 2021 event on Thursday, where the star of the show was the new Galaxy S21 line of smartphones, Samsung also unveiled the new Galaxy SmartTags and SmartTags Plus. The connected devices are powered by enclosed coin-sized batteries that last “months” and are designed to attach to and track pet key rings, backpacks and collars.

Image by Samsung / YouTube

Both devices use the SmartThings Find platform (similar to Apple’s Find My service) to find nearby items via Bluetooth. For items that are further away, SmartTags can anonymously connect to a network of Samsung devices to triangulate the location of the item, which is nothing like Amazon Sidewalk.

SmartTags Plus earns its name with an additional technology that brings AR to the detective experience. The Plus edition includes Ultra-Wideband (UWB) connectivity for greater location accuracy and directional orientation.

With this additional data, UWB-compatible devices (such as the Galaxy S21 Ultra, Galaxy S21 +, Galaxy Note20 Ultra and Galaxy Z Fold2) can navigate to SmartTags Plus with AR finder. As with Live View on Google Maps, on-screen navigation instructions will guide users in the direction of their lost items.


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