It is no secret that Samsung is working on augmented reality hardware because the company is frank about its intentions. What we do not know, however, is exactly how many AR projects the company is working on, as patent applications and reports have revealed two more in the past week.
Elsewhere, two technical heavyweights strengthened their AR content offerings, such as PTC acquired CAD software maker Onshape and Nvidia launched their CloudXR platform.
Finally, another South Korean consumer electronics giant, LG, is preparing to bring augmented reality ads to TVs in its home country.
Samsung Files Another Smartglasses Patent & Partners with Facebook
Just like Apple, Snapchat and other technical giants are working on augmented reality wearables in the race to replace smartphones for the future of mobile computing, including Samsung.
But Samsung is actually gambling on a few different horses in this race. One of those recent bets comes in the form of a patent application filed in South Korea in February and published last week for an AR smartglasses design. But in the event that his own AR hardware doesn't get off the ground, Samsung can still contribute from the component side of his company.
REALITY BITES: The reality continues to stimulate Snapchat's growth, which in the third quarter of 2019 seven million daily active users. According to Snap & # 39; s third quarterly profit, Lens Studio users have made more than 600,000 lenses and those lenses account for more than 15% Snaps sent every day. In addition, Snap reports that the best-performing lenses from the Lens Studio community & # 39; billions & # 39; have reached views. In prepared comments, CEO Evan Spiegel continued to reinforce the expectation that Snapchat would put smartglasses on the company's road map, but is not yet ready, and that the limited volume of Spectacles 3 would allow the company to "test and learn more. about wearable computing. "  PTC picks up CAD company Onshape, provides synergy with Vuforia
There is a direct link between the proliferation of augmented reality apps and the demand for 3D content, and PTC has quantified that in dollars.
On Wednesday, the company has pledged $ 470 million to acquire Onshape, makers of computer-aided design (CAD) software that has raised $ 150 million in financing and more than 5,000 subscribers since its establishment in 2012.
Read on for more information on Onshape software, how it fits into the current AR development ecosystem that PTC has assembled, and how the acquisition is part of a continuous trend in the AR industry …  REALITY BITES: In other M&A news, starting up 3D recordings GeoCV brings its talents to Occipital. The company will operate as the Occipital research and development office in Moscow. Occipital is also "aggressively recruiting" to expand the team.
Nvidia launches platform for displaying AR content in the cloud
3D content with higher reliability and next-generation AR experiences take up more computing power than most modern AR headsets and mobile devices can handle devices . But Nvidia is introducing a new cloud-based solution to address that need that will stream AR content to modern devices.
During a keynote presentation at the Los Angeles Convention Center delivered as an introduction to Mobile World Congress in Los Angeles, Nvidia CEO Jensen Huang unveiled the new AR software from his company, CloudXR.
Read on to find out more about CloudXR and how Nvidia uses a hardware and software approach to make AR experiences possible …
REALITY BITES: Count Asad J. Malik, filmmaker and founder of AR studio 1RIC, as one of the first customers to enter the HoloLens 2 hands, delivered by Microsoft Kip Holens head Alex Kipman himself. His studio, winner of the "Best Augmented Reality" experience at Sundance, has also received a seven-figure investment, although additional details will not be announced until later this year.
LG Unveils TV's with AR Ads for South Korea  LG, which is best known for its cell phones and televisions, is quieter in the US compared to its own efforts.
Now the company is increasing its augmented reality capabilities with 3D ads coming from home televisions, in a move that US competitors are likely to want to follow.
LG & # 39; s telecom subsidiary, LG Uplus, and startup Eyecandylab have launched an app that works with two Korean home shopping channels. Read on for more information about LG & AR innovations for TV …
REALITY BITES: Augmented reality acceptance in retail looks more and more as a necessity than as a neat gimmick. A report from Boston Retail Partners reveals that 32% of consumers prefer to shop in a store that offers an augmented reality experience. Conversely, while 27% of retailers plan to deploy AR within the next two years, only 2% of retailers currently offer an augmented reality experience. and mixed reality. This weekly Market Reality column contains financing announcements, mergers and acquisitions, market analyzes and the like. View previous editions of Market Reality for more news that you may have missed.