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Home / Tips and Tricks / Snap Attracts AR Storytellers, Samsung AR Dreams Revealed & Qualcomm + Nreal Unveil New AR Hardware «Next Reality

Snap Attracts AR Storytellers, Samsung AR Dreams Revealed & Qualcomm + Nreal Unveil New AR Hardware «Next Reality



The makers of Lens Studio have published more than 1.5 million AR effects on Snapchat. One of them is Audrey Spencer, who shared her story with us and gave her insights into Lens Studio as a storytelling tool. Meanwhile, Snap has added new capabilities to the platform to spark more creativity from the creators.

In AR wearables, Samsung illustrated, perhaps prematurely and perhaps accidentally, its vision of smart glasses and spatial computing through leaked concept videos.

At Mobile World Congress Shanghai, technology giant Qualcomm and one of its hardware partners, Nreal, each unveiled new AR hardware with very different purposes.

How Lens Studio Becomes a Destination for Visual Storytellers

The rapid emergence of Lens Studio as a platform for easily developing augmented reality experiences is just one indicator that immersive computing is becoming the norm.

But a layer above the technology tools are the users, the real stars of each platform. Without passionate users, your platform is really just a great idea without the footprint of real-world usage and momentum. That̵

7;s part of the reason we decided to take a closer look at some of the people driving the most common version of AR forward through mobile apps.

Read on to learn more about Audrey Spencer, the creator of Lens Studio, and how she became one of the more prolific artists on the platform …

Image via Audrey Spencer

REALITY BITES: Snapchat’s bet on augmented reality is about to pay off. At the parent company’s virtual Investor Day, the company revealed that it has laid the foundation (including the AR technology) to achieve 50% annual revenue growth over several years. In addition, the company set May 20 as the date for its virtual Snap Partners Summit.

Samsung Glasses Lite & Wearable Computing concepts come to the surface in leak

About a year ago, Samsung demonstrated its AR smartglasses prototype on the CES 2020 stage.

Now videos showing a new smartglasses model along with the company’s imaginations of future AR experiences have surfaced through unofficial but reliable channels.

Read on to see the concepts Samsung has come up with for the future of smart glasses and spatial computing …

Image by WalkingCat / Twitter

REALITY BITES: Alex Kipman, Microsoft technical officer and leader of all things HoloLens, announced via Twitter that the keynote for Microsoft Ignite, the company’s upcoming virtual event, will be shown in mixed reality. The registration page notes that AltspaceVR will be the host site for the experience.

Qualcomm releases Snapdragon XR1 Smartglasses Reference Design for OEMs

The augmented reality smartglasses race is getting a big newcomer that could significantly change the whole landscape.

On Tuesday, Qualcomm unveiled its own XR1 AR Smart Viewer Reference Design, a pair of smartglasses intended to provide OEMs (original equipment makers) with an easy solution for launching their own smartglasses products.

Read on to learn more about Qualcomm’s device and how it can act as a catalyst for smartglass development …

Image via Qualcomm

REALITY BITES: Spatial has launched version 2.0 of its AR / VR telepresence platform. New features include LiDAR scanning, spatial audio, movable spectator camera, a virtual selfie stick mode, and more.

Nreal Light US debut set for Q2 2021, followed by Enterprise Edition

At Mobile World Congress Shanghai on Tuesday (Monday evening in the US), smartglasses startup Nreal announced that its Nreal Light augmented reality glasses will launch in the US in the second quarter of 2021, as well as in the European Union through two leading regional providers.

In addition, Nreal unveiled the Nreal Enterprise Edition, an AR headset that combines Nreal Light’s slimmed-down design with an adjustable headband similar to the HoloLens. The headset is expected to launch in 2021.

Keep reading to learn more about what Nreal has done with the pilot sale of Nreal Light in South Korea, new AR experiences for the device, and the outlook for Nreal Light in the US …

Image via Nreal

REALITY BITES: The introduction of LiDAR sensors in the iPad Pro and iPhone 12 Pro models has resulted in a massive improvement in 3D scanning accuracy. Occipital, makers of the Canvas app, reports accuracy within 1-2% of manual readings, while other camera sensors are capable of 5% accuracy.

Snap expands Lens Studio AR capabilities in version 3.4

The Lens Studio app has become a cornerstone of Snap and its augmented reality technology portfolio by empowering developers, creatives and newbies to create augmented reality camera effects for Snapchat.

One reason for this is Snap’s steady and frequent iteration of the platform’s capabilities, and the latest round seems to greatly expand what the Lens Studio community can do with the tool.

Read on to learn more about the features arriving in Lens Studio 3.4 and how user gathering to create Lenses contributes to Snap’s Snapchat business strategy …

Image via Snap

Every Friday, Next Reality reviews the latest headlines on the financial side of augmented and mixed reality. This weekly Market Reality column covers financing announcements, mergers and acquisitions, market analysis and the like. Check out previous editions of Market Reality for more news you may have missed.

Cover photo via WalkingCat / Twitter




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