The latest generation of Spectacles are not necessarily AR smartglasses, but Snap wants to demonstrate that the wearables are capable of telling stories based on augmented reality.
On Thursday, Snap released a short film by artist Lauren Halsey that she shot entirely with Spectacles 3, with some AR effects for good measure.
The film Summaeverythang documents Halsey and other members of the South Central Los Angeles community as they deliver fresh produce to the neighborhood.
“Shooting with Spectacles brought us together in a strange way. It just feels easy, the way art is supposed to feel,” said Halsey. “So many things happen during the day between the construction of the artwork and the community center. It’s never one thing, I start at 5 in the morning and every day is full. So in my dream world I would love it to show people all the different perspectives of this team that works in all these different fields every day. “
Snap has two more pieces to follow from the commercial direction team of Pamela Reed and Matthew Rader and music artist Viktoria Modesta.
The movies also have their own companion Lenses, including a new Halsey film-inspired lens for Spectacles 3, which you can try using the Snapcodes below.
This isn’t the first time an artist has demonstrated the creative potential of Spectacles 3. About a year ago, Snap premiered a Harmony Korine movie, shot on Spectacles 3, accompanied by a limited edition Gucci design of the device.
Invoking self-actualization – that you too can create mesmerizing art with common consumer products – is a proven strategy in the tech industry. Apple has done it with its ongoing “Shot on iPhone” campaign. Similarly, Google recruited photographer Annie Lebowitz to take a series of portraits with the Pixel 3 and 4.
Now smartphones and their cameras are ubiquitous. Glasses are still a cutting-edge device by comparison. But with their ability to capture unique content – 3D photos and video, enhanced by AR and filmed from a first-person standpoint – the appeal for those looking to elevate their art is clear.
They say the best camera is the one you have with you. With Spectacles 3, that camera is literally aimed at you. Now let’s see if this portable filmmaking becomes a trend.