When Snap CEO Evan Spiegel delivered the surprise debut of the augmented reality version of Spectacles last week, it was one of the greatest moments in the company’s history.
In one move, Snap transitioned from a primarily software-driven social media company to a legitimate hardware player. But how did it come together?
• Don’t Miss: How to Get a Pair of New AR Smart Glasses from Snap’s Spectacles
Well, it turns out that, just like the HoloLens before it, the new Spectacles also had a remarkable prototype device that led to the final polished version we see today.
Thanks to Snap AR Product Lead Ilter Canberk, we can now see a vital part of Spectacles hardware history. After the launch of the device, Canberk shared an image of the early Spectacles 2021
Posted via Twitter, Canberk is shown with the cumbersome prototype outside next to an employee. And right next to that image, Canberk shows off the finished version of Spectacles 2021, showing just how far the fully AR-compatible device has come from its unwieldy beginnings.
We’ve already shared the process of getting a pair of Spectacles 2021, but many AR makers may not be aware that there is one another way to get them, including a cash grant. Snap has just launched the second annual Snap Creative Challenge, giving winning teams access to the new Spectacles for their AR project.
“We hope to discover how technology can make informal social interactions between individuals in the same location more fun and engaging,” reads the statement outlining how to win the $ 100,000 grant (and score your own Spectacles). “We believe that augmented reality (AR) is well suited to meet this challenge because of its ability to increase the shared physical reality between individuals in the same location, including their bodies, faces, objects and even pets.”
The deadline to enter the Snap Creative Challenge is June 30, and the winners will be announced on July 15. If you think you have it in you, you can sign up here.