Homemade Halloween costumes that display the creativity of the maker are always better than ready-made versions. It appears that the same applies to virtual customers.
In the spirit of the season, Snapchat has six augmented reality costumes, made by the Lens Studio community, available through Lens Explorer on Friday. In addition, the app will highlight one of these lenses in the camera carousel every day in the run-up to Halloween.
Post-synchronized Project Specter by Snap, perhaps the most striking of the group, is the horror collage by Alie Jackson. Snap often curates the work of Jackson, which was previously featured in promotions for John Wick and the Jordan brand of Nike.
The rest of the six selected include Medusa Head by Anrick Bregman, Pierced by Clara Bacou, puppet master by Sava Nozin, Fire Bending by Gia Saputo and Soul Selector by Aaron Clifford .
You can access the lenses yourself by searching for their titles via Lens Explorer in the app, or click on the titles above to access their Snapcodes ( which we have enclosed below for your convenience).
It's an impressive selection, but if these don't meet your need to scare others, there's a good chance there's another effect available through Lens Explorer.
"Snapchat now provides billions of daily AR experiences, with each of our daily active users interacting with augmented reality on average almost 30 times a day. This high level of involvement in augmented reality, Snapchat has made it an attractive platform for makers and developers to build and distribute new augmented reality experiences, "said Evan Spiegel, CEO of Snap, in prepared comments on the third quarter financial results.  Images via Sava Nozin, Gia Saputo, Aaron Clifford
"So far, our community has made over 600,000 lenses in Lens Studio, with the best-performing community lenses that have reached billions of views on Snapchat. In just a few years we have built a flourishing augmented reality ecosystem where users, makers and companies all benefit from the use of our platform and our tools. "
While Lens Studio seems to have acquired a sustainable community for creating snackable AR effects and brand experiences, Snap cannot rest on his laurels. Facebook has its own AR makers platform, Spark AR, which is now available for publishing camera effects on Facebook and Instagram.
It can be scary for someone to follow every move, but in this case users win because there is no shortage of reality warping effects for fun photo and video creation.