It is easier than ever to start your own online store so that you can sell your goods to the world. But without professional-quality photos, nobody will want to do business with your store. So what should you do?
With your smartphone and a few accessories, you can turn any room in your house into a product photography studio. Do not spend money on professional photos until you have read this article.
Use your smartphone camera
You do not need an expensive, high-resolution digital SLR or mirrorless camera to place simple product photos online. You can live very well with any popular iPhone or Android smartphone that has been sold in recent years. An iPhone 11 or Android phones such as the Google Pixel 4 and Samsung Galaxy S10, for example, would all work beautifully for this purpose. We have already launched some of the best smartphone cameras & # 39; s on the market.
Speed up the product
Remove dust, dirt and debris from your product. Put on shoes, clothes and purses to make sure they don't look like they've been in your closet for centuries, polish jewelry, bring a dust-free cloth to mice, keyboards, cameras & household tchotchkes. If you have the original packaging for an item, include it in the photo next to the accessories that came with the item. Do not use stock photos of websites. Close any defects in the product. Nobody expects perfection from a used item; customers just want to know what they are doing, so display it in the most realistic way, but in the best advantage.
Isolate the product
Keep your recording simple and unspoiled by the product the big point of attention and the only one in the picture. Nobody wants to see your messy kitchen table or couch in the living room. Remove all unnecessary items from the background. Do not use props, borders or text directly on the image. Zoom in tightly around your subject so that it usually fills the frame, but leave some space on all sides for a pleasant perspective on the item and the space to crop if necessary.
Use natural light
Sunlight is the best way to take an image. Natural light in your back garden, terrace or coming in from a sunny window is the best, most flattering light for any object. Natural light brings out the true colors of your objects and shooting in the early morning or late afternoon offers the most flattering lighting. Do not use the flash because it can cause unflattering shadows. Do not use a digital zoom or decorative filters or backgrounds that can distract buyers or appear to be hiding flaws.
Use indoor lighting
If sunlight is not your thing, or if you do not have access to sufficient indoor sunlight, you can still do a fine setup with artificial light and a white paper roll, or even a sheet or towel, as a background. Other options are a mat board, foam core bouncer cards, white paper roll or poster board, which is available in different colors and can also be used indoors in a natural light environment. Place a sheet on the floor or table and the second sheet propped up against a wall. Sometimes one sheet is sufficient. Contrast dark objects with light backgrounds and vice versa. You can also make or buy a reasonably priced portable light box if you photograph items in volume or if you want to avoid installation individually.
Get all the angles
Don't stay alone with a single shot. Photograph your item from multiple angles. And make sure that you catch any defects or worn parts that you describe. Do not forget to clean the camera lens of your smartphone so that it is free of hand and pocket stains.
Use a tripod
Smartphone tripods are a small edition to help you freeze the phone while shooting. If you have a stable hand or if you can let the phone rest on a solid surface, you can get away without a phone. If you usually photograph small objects, a tabletop or mini tripod, such as the Joby GorillaPod Mobile Mini or the Kenu Stance, can be useful.
Of course, the smartphone is built-in camera works great, but consider taking advantage of the many camera apps that are made for your phone and that you might find a give better recording. This is not critical, but if you are photographing in volume, it may be worth investing in a higher-level app. Some of the top rated options for iOS and Android are VSCO, Lightroom, Snapseed, ProCamera and Camera + 2 (iOS), Camera FV-5 (Android), and many others that are free or cost less than $ 10.
Edit your shots
No full photo editing expert is needed, but make sure you analyze your photos before posting to correct basic issues such as exposure and sharpness to correct your product photo & # 39; s to stand out. You may want to bring your photos to the desktop and use Apple's free Photos & Adobe Photoshop Elements ($ 99) app for easy retouching. Do not overdo corrections; Use software only for modest aesthetic improvements to the overall photo, not to make your product look better.
Know the placement rules
Some sites, such as eBay and Amazon, publish specific guidelines about how your image looks at its best. their marketplace site. Make sure you strictly comply with these rules.
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