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Target Opens Mini Apple Stores in Some Locations – Review Geek



A concept illustration of Target's new mini Apple Store.
Target

Forget the mall, Target is opening mini Apple Stores in its retail locations. These dedicated kiosks are twice the size of Target’s current “Apple section” and are run by Apple-trained personnel. Target plans to open mini Apple Stores in 1

7 locations by the end of February, with more to follow in 2021.

Large stores like Target have enjoyed a steady stream of business during the COVID-19 pandemic. But as people become more comfortable visiting malls and other casual retail spaces, retailers with large boxes may be missing out on some sales. By replicating the Apple Store experience at a kiosk, Target was able to keep some of its customers away from the mall and generate more large ticket sales.

These are the 17 stores opening Apple newsstands in February:

  • Monticello, MN
  • San Jose, California
  • Oklahoma City, okay
  • Allen, TX
  • Hurst, TX
  • Austin, TX
  • Irving, TX
  • San Antonio, TX
  • Gainesville, FL
  • Orlando, FL
  • Clearwater, FL
  • Miami, FL
  • North Wales, PA
  • Newark, DE
  • Woburn, MA
  • Nashua, NH
  • Latham, NY

Target plans to open more mini Apple Stores in 2021, but the company hasn’t made this clear How much of the locations will actually have an Apple kiosk. It is possible that some Target stores will skip the Apple kiosk due to limited size or staffing requirements.

Along with the new shopping experience, Target has redesigned its online Apple store with organized, easy-to-read icons. The online storefront also highlights the “benefits of getting Apple devices at Target,” such as easy returns, free two-day shipping, roadside delivery, and 5% savings with a Target RedCard.

Interestingly, Apple still doesn’t sell Macs in-store or online. It will instead focus on smaller items such as the iPhone, AirPods, iPad, HomePod and Apple Watch. These items take up less space and (presumably) have higher profit margins than Macs. Plus, they require very little troubleshooting, so Target can spend less time training its Apple kiosk employees.

Source: Target via 9to5Mac




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