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Home / Technology / Tesla's Amazon store is another example of how Tesla is better at using online retail than its competitors, and expert says

Tesla's Amazon store is another example of how Tesla is better at using online retail than its competitors, and expert says



 Elon Musk Tesla CEO Elon Musk AP

  • Tesla opened a store on Amazon last week that sells branded merchandise like hats and diecast versions of Tesla vehicles.
  • The move was a small gesture In addition, the difference between Tesla's retail philosophy and those of its competitors, Gene Munster, a managing partner at Loup Ventures, duty business insider.
  • Opening the online store allows Tesla to benefit from the amount of traffic Amazon Receives while making it easier for customers to engage with the automaker

Tesla opened on Amazon last week that sells branded merchandise like hats and diecast versions of Tesla vehicles.

The move was a small gesture, but a smart One of the differences between Tesla's retail philosophy and those of its competitors, Gene Munster, a managing partner at Loup Ventures, customs business insider.

Read more: Tesla's biggest non-Musk shareholder j

Opening the online store allows Tesla to benefit from the amount of traffic Amazon receives while making it easier for customers to engage with the automaker, he said.

" I'm surprised by other car companies, "Munster said of Tesla's decision to create an Amazon store.

Tesla has long had an unusual retail strategy. Rather than using a network of independent dealerships, Tesla sells its vehicles directly to customers through its own-owned stores and its website.

The automaker has done a better job of allowing customers to buy online than other automakers, but that doesn

iPhone cases: $ 35 to $ 45

  • Hoodies: $ 70 to $ 75 [Tesla's Amazon store as of Monday afternoon]

    • Snapback hats: $ 25
    • Die-cast Model S P1
      00D, Model S P85, and Model X: $ 250
    • Mug: $ 25

    Have a Tesla news tip? Contact this reporter at mmatousek@businessinsider.com

    Get the latest Tesla stock price here.


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