The first piece of clothing with a company logo was a
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Clothing covered with logos large and small is nowadays commonplace, but until the beginning of the 20th century such branding was unheard of. In fact, the first logo that appeared on fabricated clothing did not appear until 1923 when the Jantzen swimwear company started branding their bathing suits with a small logo, shown here, of a female diver.
The "dive girl", as she became known, was prominent as a logo on clothing and in early advertisements. The logo remains one of the longest-lived clothing icons in the world as it has been in use, with very minor changes, since it first appeared in print advertisements in 1920.