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Home / Tips and Tricks / This Atari 3D Sneaker NFT auction uses Snapchat to let you try before you buy on the blockchain «Next Reality

This Atari 3D Sneaker NFT auction uses Snapchat to let you try before you buy on the blockchain «Next Reality



Speaking of collectibles, in 2021 it’s heresy not to include the world of sneakerheads. Today, a single, limited batch of newly designed sneakers from Nike can quickly sell out and then resell for many thousands more than they were purchased for at launch.

Unsurprisingly, the sneakerhead world is now converging with the hot new world of NFT (non-replaceable tokens) auctions. One of the most recent and prominent auctions comes in the form of a concept Atari sneaker that looks like something out of a retro science fiction movie.

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The team behind the designs is a group founded in 2020 called RTFKT. The crew describes itself as using “the latest game engines, NFT, blockchain authentication and augmented reality, combined with manufacturing expertise to create unique sneakers and digital artifacts.”

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What sets this NFT drop apart from the crowd is its augmented reality component. Rather than just imagining what wearing these concept sneakers would look like, RTFKT has harnessed the power of Snapchat to virtually let you fit a wide variety of shoe designs into your own home.

One of the RTFKT x Atari designs will be auctioned as an NFT. Image via RTFKT

Once you’ve scanned the RTFKT snapcode (at the bottom of this page) or clicked this link, your smartphone will open Snapchat and you’ll be given the opportunity to try out virtually eight of the Atari sneaker designs.

RTFKT x Adidas AR concept sneakers. Images from Adario Strange / Next Reality

The 3D models of the concept sneakers are currently available for the NFT auction, with prices already reaching the thousands for a single model.

Scan this Snapcode to access the AR sneaker try-ons

This is just the latest example of how important AR will be for NFT assets that are unique in terms of blockchain verification, but can also benefit from providing visual interactions that allow the artists and owners to display and display these NFT assets. can enjoy outside of the 2D screens and canvases that we have been trapped in for so long.

Cover photo via RTFKT

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