In recent years, data analysis has gone from elective to a career that holds great promise, but the demand for quantitative skills applied in business decisions has taken place in front of supply, as the school plan is often behind the rapidly changing workplace.
CareerTu, a New York-based startup launched by a former marketing manager at Amazon, aims to close that talent layer. Think of it as Codecademy for digital marketing, data analysis, product design and a lot of other jobs that require measuring patterns from a sea of data that can potentially increase business efficiency. The six-year profitable business runs a thriving community of 160,000 users and 500 recruiting patents, including Amazon, Google and Alibaba, a performance that has secured the start of a place at Y Combinator's latest set plus a $ 1
In a way, CareerTu helps advanced tech startups on a tight budget line's data acquisition. "American companies have a great demand for digital marketing and data talents these days … but not everyone wants or can spend money on training, and that's where we can come in," said Xu, who made his way to Amazon after having buried Obviously, she became aware that she had experience with people like her – Chinese workers and students seeking data jobs in the United States. She raised blogs and eventually grew into an online school. CareerTu offers many of its classes for free, while sets add a handful of premium content for a fee. 6,000 of their users pay actively, which means that they have a turnover of approximately $ 500,000 in sales last year. The virtual academy continues to blossom as many students return to mentors and help their Chinese peers chase the American dream.
Securing a job in the US can be a daunting task for international students, who must convince employers to invest time and money to get them a work visa. But when it comes to dominating scare data talents, visa cases become less relevant.
"Companies could have hired the locals to do data management, but finding the right candidate is very difficult," Xu suggested. LinkedIn estimated that the United States in 2018 had a shortage of more than 150,000 people with "computer science skills", not only in technology but also traditional sectors such as finance and logistics.
"Nationalities don't matter in this case, Xu continued." Employers will be happy to apply for a work visa or even a green card for the right candidate who can help them save money on marketing campaigns. And many Chinese people have a really strong background in data and mathematics. "
A Chinese business in the United States
Although most CareerTu users live in the United States, the business is largely based on WeChat, Tencent's messaging app ubiquitous among Chinese users. That CareerTu stuck to WeChat for Content marketing, user acquisitions and tutorials are to tell about the superapp's user garments and how overseas Chinese help to expand their global footprint. Only 5 percent of CareerTus users in China, many of whom were export sellers on Amazon. At the beginning of 2019, the ratio of shots up to 12 percent.
Xu believes there are two forces at work. e-commerce websites, contributions that are partly contributed by Shopife's access to K in the year 2018. The alternative route gives the merchants greater control over brands, margins and access to customer insights. Breaking up with e-commerce titanium, on the other hand, requires that Chinese sellers get better when they reach foreign shoppers, skills that CareerTu is proud of.
Next to, large Chinese technology companies are growing increasingly abroad for fuel growth. Bytedance is perhaps the most aggressive adventurer among his peers in recent years and buys up media startups around the world, including Musical.ly, who would later join TikTok. In fact, some of CareerTu's latest degrees have gone to work in the popular video program. Rising interest from China finally paved Zhang's way home when she recently set up her first Chinese office in her hometown of Chengdu, the casual city known for her panda parks and witnessing a tech boom.
Just as foreign companies need crash courses at WeChat before entering China, Chinese companies that go global need to familiarize themselves with the Facebook marketing mechanisms and Google despite China's ban on social networks and search engines.
As US companies grow in growth, they make long-term plans to involve "model building, A / B testing, and making major data discoveries," Xu observed. By comparison, Chinese companies struggling in a more competitive landscape are more agile and opportunistic, as they do not have the time to consider or test the different variants of a campaign.
"Traveling abroad is a good thing for Chinese companies because it puts them against their American counterparts," Xu says. "We are teaching the Chinese west road, but we also read the Chinese way of marketing from players like Bytedance. I'm happy to see if any of these Chinese companies abroad will be a local favorite. "