The Unity 3D engine is not only responsible for creating 60% of AR and VR content, but also plays an important role in producing compelling stories that are increasingly pushing the boundaries of cinema.
Some of these daring new compelling works will now be shown at the Sundance Film Festival, which takes place from January 23 to February 2 in Park City, Utah.
While most of the creations at New Frontier Exhibitions, the connection between art, film and technology at the festival, will be on the virtual reality end of the reality spectrum, there will also be a few AR experiences be seen.
"Creative visionaries are constantly finding new ways to present their stories to the public of one of & # 39; the world's best film festivals and Unity is proud to be the foundation with which these storytellers of tomorrow build their stories and share their vision, "said Lydia White, partner marketing manager at Unity, in a message on the company website. "From fully immersive VR experiences to world-defying augmented reality and adventures in 360 videos, this Sundance Film Festival presents challenges the way people deal with stories and defy the conventions of traditional media."
Lead artists Gilles Jobin, Camilo De Martino, Tristan Siodlak and Susana Panadés Diaz built & # 39; Dance Trail & # 39 ;, a mobile AR experience, using technology from A-LL Creative Technology.
& # 39; Dance Trail & # 39 ;, an adaptation of Jobin's & # 39; s "VR-I", a festival entry for 2018, uses aircraft detection and marker-based tracking methods to engage virtual dancers in the real world. Markers planted at Sundance activate AR experiences for participants throughout the city. According to the app's website, location-based experiences for festivals and other events are also implemented.
Unfortunately, the app is currently not available via the App Store or Google Play. However, when it is, the beer coaster embedded below, printed or scaled to 10 centimeters square, will serve as a marker-based trigger.
Although mobile AR experiences are known by many smartphone users, festival goers have the opportunity to also have an AR try the headset experience.
For example, the Magic Leap One is used to deliver an "Breathe" AR experience from Brazilian artist Diego Galafassi and production companies Fasad, Crimes of Curiosity, Phi Studio and Fantomatico. The experience uses body movements to immerse participants in a story about the air around us.
There is a HoloLens show as well. Filmmakers Antoine Viviani and Pierre-Alain Giraud collaborated with HoloForge Interactive to create Solastalgia. The 30-minute experience takes place in an art installation of 500 square meters and immerses participants (up to 12 at a time) in a post-apocalyptic landscape, with the HoloLens bringing holograms into the story.
As the relatively small number of AR versus VR exhibits, observers give a break about the relevance of AR as a creative tool, Unity takes steps to help makers find a balance. Eighteen months ago Unity gave a taste of Project MARS, a development environment that simplifies the creation of AR experiences. Project MARS will finally land for Unity developers in 2020.
The Unity developer project, along with other tools such as Adobe & # 39; s Aero and Apple & # 39; s Reality Composer, both of which are also aimed at non-developers, should help bring more AR art experiences to light in the coming years.