In 2017, Lake revealed Buckley his own role in Patagonia to start his freelance design career in a 400 sqm foot studio in Brooklyn, NY. Since then, the RISD-trained constructor and the art director have helped founders to bring their mission-driven brand to life. We talked to the lake about why she chose to become an independent designer, which makes a successful customer collaboration, and which projects she is most proud of (tip: one of them involves fig wings).
Why does she like to work with founders: [1
9659003] I think entrepreneurs are less crowded. They put much more on the line and so because of it, they will often be a little awake on the switch, a little more passionate and downward to do things on a non-traditional path. I really enjoy the excitement they bring on the table, because there is no one who forces them to start their own business. It comes from a place of true faith in their idea. It is contagious. I think it is important to keep a feeling that you are doing things out of the election, not because you have to. I really appreciate the energy that comes from the founder.
On his ideal client:
"I am excited about companies that care about design and are interested in taking risks and having a unique visual perspective. I love it when there is room to be humorous, bizarre and a little I have a bold POV, and I'm looking for customers who celebrate it. "" Lake created a complete illustration system, a shooting system, a color system, audio signals, and a detailed strategy for distributing each of these elements in harmony . " A Media Committee in NYC
Below you find the rest of the founding reviews, the entire interview, and more details like pricing and fee structures. This profile is part of our ongoing series which includes brand designers and agencies with whom founders love to work, based on this study and our own research. The survey is open indefinitely, so fill it in if you don't already have it.
Yvonne Leow: Can you tell me how you started with design?
Lake Buckley: I've always been a manufacturer. As a child, I had a hundred projects going on at one time. Knitting shoes, baking bread, drawing, short films with my brothers, etc. When I got older I continued to study design and art as well as environmental science. The art gallery world that I have been exposed to felt too insular and I enjoyed the practical nature of the design and the myriad applications of it. I studied art and science in undergraduate degree but I wanted a more formal design education, so I deepened graphic design on RISD for my degree.