The new WandaVision series is arguably the most popular TV show on the Disney Plus streaming service since … well, its own The Mandalorian his second season ended at the end of last year.
Now, after publishing AR experiences in partnership with Google to promote the latter, Disney has used Facebook Messenger’s AR camera effects to hype the former as the season finale (and maybe the series) will drop on Friday .
The new Marvel-powered app is available in the camera effects carousel in Facebook Messenger for iOS and Android. Once opened, the AR experience fills the camera view with a 360-degree virtual view of the titular couple̵
As you explore the virtual space, the room changes to reflect the show’s decade-long conceit, with magical anachronisms and Easter eggs appearing throughout the experience.
While the portal works on both the front and rear cameras, the selfie display uses background segmentation to replace your physical background with a virtual one, giving your viewers the impression that you are visiting Wanda and Vision.
In addition, the forward-facing view works with video messages, including Facebook Rooms.
Ever since Facebook expanded its Spark AR creator platform to Instagram and Messenger, it’s the photo-sharing app that has received more attention from brands and creators. But count Disney’s marketing team as one of its fans, as the crew has previously used the AR platform to create promotional experiences for Star Wars: The Rise of Skywalker
Disney is an active user of AR ads in general, and the entertainment giant has experimented with a variety of platforms in its promotional practice. Google has helped Disney with AR experiences for The Mandalorian like Star Wars: The Last JediSnapchat also got the call for another Disney Plus property, Lady and the Tramp and The Incredibles 2, which also used Samsung’s AR Emoji.
As a result of Executive Chairman Bob Iger’s preference for AR over VR, Disney has also published AR games for its Star Wars and Marvel properties for the Lenovo Mirage headset and has devoted research and development to AR technologies.
Suffice to say, we can expect many more AR experiences from Disney in the future. And with a full calendar of releases for 2021, Marvel fans will likely have their hands full with AR this year.