Shortly after Roku removed YouTube TV from its platform, Google circumvented the ban by integrating YouTube TV with the core YouTube app on Roku devices. The company now plans to offer its all-in-one YouTube experience on all streaming hardware, starting with Vizio SmartCast TVs made in 2020 and beyond.
Companies that sell streaming hardware are unlikely to remove YouTube from their platforms, as its removal would make most people angry. By putting the YouTube TV experience at the core of the YouTube app, Google ensures that its customers always have YouTube TV, no matter what streaming hardware they own. The move could also help Google at the negotiating table, as it has one less app to worry about.
Roku was critical of this business tactic when it was announced last month, stating that Google is “blatantly using its YouTube monopoly to force an independent company into an agreement that is both bad for consumers and bad for fair trade.”
Just here to drop a new update. 🎤 @VIZIO SmartCast users with 2020+ devices can access YouTube TV through their YouTube app. Keep an eye out for this feature to hit your 📺 in the coming days.
For more info, visit ➡️ https://t.co/mBaUDpWITz
— YouTube TV (@YouTubeTV) June 2, 2021
But Vizio is doing have a rocky history with YouTube TV. As Engadget points out, it took a long time for Vizio SmartCast to get a YouTube TV app, which was then removed and then brought back to the platform. Combining the YouTube and YouTube TV apps on SmartCast should help Google avoid future surprises.
Google says the combined YouTube and YouTube TV experience will launch on 2020+ Vizio SmartCast TV devices in the coming week. Once the consolidation is done, you can find the YouTube TV interface in a tab in the YouTube core app. Google has not announced whether it will continue to support the standalone YouTube TV app on Vizio devices.
Source: Google via The Streamable