The use of voice assistants is set to triple over the next few years, according to a new forecast from U.K.-based analysts at Juniper Research. The company estimates that there will be 8 billion digital voice assistants used in 2023, up from the 2.5 billion assistants used by the end of 2018.
The majority of these assistants will live on smartphones where Google Assistant and Siri offer voice assistants to respective Android and iOS users.
In fact, Google announced that its voice assistant would be enabled on one billion units from last month thanks to the integration with Android. Meanwhile, Amazon's Alexa – still mainly living on smart speakers like Echo ̵
However, Juniper predicts that the fastest growing category of voice over the next few years will not be smart speakers. It will be smart TVs.
The company expects the smart TV voice assistant category to grow by 121.3 percent (CAGR) over the next five years, while smart speakers will grow by 41.3 percent. Wearables will also play an important role, with growth of 40.2 percent, the study noted.
Alexa is already the market leader in smart speakers, but in the coming years it will be challenged by Chinese companies to roll out their own smart devices, the report says.
Also in the remark, the report challenges the belief that smart speakers are not used for trading. Instead, it says that voice trading will grow significantly to reach over $ 80 billion a year, in 2023. However, there is a twist on its results.
In its "voice trading" figures, money transfer and the purchase of digital goods together with the Voice Trading Use includes more traditional purchases. And it does not expect the physical purchases to account for most of the $ 80 billion.
"We expect the majority of voice trading to be digital purchases, until digital assistants truly experience seamless platform platforms," said researcher James Moar, in a statement on the new study. "Connected TVs and smart screens are important here because they can provide a visual context that is lacking in smart speakers."
It is also worth noting that Juniper believes that the emergence of digital assistants will adversely affect the global mobile app market. Specifically, the demand for multi-platform assistants is increasing, independent apps for smartphones and tablets from independent developers will decrease. This will be because many of the simpler interactions we use apps for today will be posted to voice assistants. And this will in turn also reduce our screen time.
In addition, there are early signs that smart speakers become part of the users' daily routines, in the way that voice assistants on other platforms are not. This will lead to increased demand for voice-only interactions in the future, the company says.