The year is still off to a great start, with augmented reality at the center of almost everything from business solutions to entertainment and security.
In terms of streaming, the Marvel universe got another dose of augmented reality marketing help thanks to Disney Plus.
On the front of the startup founder, a CEO fights Covid-19 by helping to ensure AR headsets are virus-free, while another startup founder has just acquired a new patent that could prove controversial in the years to come .
Finally, Microsoft took the wraps off the next phase of its AR and VR strategy, which still focuses primarily on enterprise customers.
How the CEO of Cleanbox is waging war on the pandemic and helping the AR space
The process of trying out new augmented reality and virtual reality hardware is as personal as it gets. The bottom line is that if you can̵
That’s why the Covid-19 pandemic poses a particularly daunting challenge for the many AR / VR hardware makers around the world looking to mainstream their products.
Read on to see how Amy Hedrick leads Cleanbox to provide a solution for the AR and VR industry …
REALITY BITES: This week, Teamviewer acquired the enterprise AR startup Upskill for an undisclosed amount. Having previously acquired Ubimax, Teamviewer has now absorbed two of its bigger competitors in enterprise AR software. In between the two deals, Teamviewer has also acquired high profile client accounts such as Boeing Company, Merck KGaA, American Bureau of Shipping, DHL and Siemens.
Startup seeks AR patent granted that may have wide-ranging legal implications
As the foundations of this new augmented reality era are being laid, some are rushing to secure their space through technological and legal means. The latest is Seek, a Utah-based company that recently obtained an AR patent that could have a fundamental impact on hundreds of businesses in the years to come.
Is this a full-on attack on AR space via a legal weapon, or something more nuanced? Seek’s CEO sat down with Next Reality and explained exactly what they are up to …
REALITY BITES: Pokemon GO remains one of the top-grossing games in the US for iOS and Android, according to App Annie, but the Kanto Tour virtual event on February 20-21 saw an increase in downloads and releases worldwide. In a statement to Next Reality, App Annie saw average daily downloads increase 45% in the week leading up to the event, while daily consumer spending increased 95% over the same period.
Microsoft’s new Mesh platform offers a new virtual collaboration tool
During the keynote for Microsoft’s Ignite virtual event on Tuesday, CEO Satya Nadella and technical assistant Alex Kipman unveiled Microsoft Mesh, a mixed reality platform that leverages the Azure cloud platform to enable shared collaboration experiences between remote participants through HoloLens 2 and others. appliances.
Keep reading to find out what the company’s new tool means for the augmented reality business space and HoloLens 2 users …
REALITY BITES: Is Microsoft’s promotional video for Mesh misleading? After trying out the Mesh app, popular AR / VR creator Lucas Rizzotto said via Twitter that the experience was more similar to the ones available on Facebook Spaces & Magic Leap Avatar Chat than the futuristic images shared by Microsoft .
Disney Plus offers fans an AR path to the streaming series ‘Wandavision’
The new WandaVision series is arguably the most popular TV show on the Disney Plus streaming service since … well, its own The Mandalorian his second season ended at the end of last year.
Now, after publishing AR experiences in partnership with Google to promote the latter, Disney has used Facebook Messenger’s AR camera effects to hype the former as the season finale (and maybe the series) will drop on Friday .
Read on to learn how to transport yourself to this AR version of the Marvel universe …
REALITY BITES: Following the unveiling of the Snapdragon XR1 Smart Viewer Reference Design, Qualcomm this week announced Snapdragon Sound, a software stack intended to improve audio streaming performance for music, video and games on smartphones, desktops and peripherals, including any AR smartglasses. The company reports Bluetooth latency of just 89 milliseconds.
Google is launching an alternative to Apple’s LiDAR-powered iPhone
In response to Apple’s implementation of LiDAR sensors in iPad Pro and iPhone 12 Pro models, Google wants to use the dual camera settings in recent flagship devices as components for depth sensing.
In recent updates to Google’s ARCore, as well as the app that installs the AR toolkit on compatible Android devices, the company quietly added mentions of support for “dual camera stereo depth.”
Read on to learn more about how Google hopes to provide an alternative to the powers of the iPhone 12 …
REALITY BITES: At Super Bowl LV, Verizon showed what its 5G network can offer the limited audience. The NFL Ultra Toss app challenged the smaller-than-normal live audience to toss virtual footballs into a virtual pickup truck anchored in the center of the field, with all of the other competitors’ thrown footballs visible in real time. This week, Verizon gave some technical insight into the experience, which combined Verizon’s 5G network with mobile edge computing through Amazon Web Services’ Wavelength platform to achieve the low latency needed for the real-time AR experience.
Every Friday, Next Reality reviews the latest headlines on the financial side of augmented and mixed reality. This weekly Market Reality column covers financing announcements, mergers and acquisitions, market analysis and the like. Check out previous editions of Market Reality for more news you may have missed.
Additional reporting by Tommy Palladino