Movie and television student departments often go out of their way to create the illusion that characters use everyday things without actually infringing on the trademarks or promoting that stuff. A perfect example of this is Morley cigarettes, the brand smoked by the gravel-voiced Smoking Man in the television series The X-Files .
A pack of Morley cigarettes is very similar to the early packaging of real Marlboro cigarettes and is a play about "Marley" – an early nickname for Marlboro cigarettes.
While the fictional cigarette brand Morley has appeared in dozens of movies and television shows, both before and after X-Files by far, the Smoking Man's use of the brand was most memorable. In addition to the many appearances of the Smoking Man with a Morley in his hand, there was even an episode of the show that included a murder of the headquarters of Morley Tobacco Mulder and Scully within the company itself.