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Home / Tips and Tricks / What Snap’s Voca.ai Acquisition Could Mean for Snapchat and Spectacles – Virtual Voice Assistants Introducing Augmented Reality «Next Reality

What Snap’s Voca.ai Acquisition Could Mean for Snapchat and Spectacles – Virtual Voice Assistants Introducing Augmented Reality «Next Reality



What does it mean when a software company obsessively focused on innovating the way we use our mobile devices to see and interact with the world adds virtual voice agents? Possibly ecommerce magic, with a powerful layer of augmented reality.

That’s what’s in store with the recent acquisition of Israel-based Voca.ai by Snap, the company behind Snapchat.

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The deal was first reported by the Israeli tech news site CalCalist, which claims the price was $ 70 million, but none of the parties involved in the deal have confirmed the figure.

Most of us are now familiar with virtual voice agents that pop up when we call a customer service center with a bank or store. They can be frustrating, especially if you are upset about a transaction or in a rush. What Voca̵

7;s approach to virtual speech agents promises is what it calls a “speech-to-intention” algorithm that can more efficiently detect what a human caller is trying to achieve.




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