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Home / Tips and Tricks / Which alternative time-keeping method from the late 1990s failed? – MindBounce

Which alternative time-keeping method from the late 1990s failed? – MindBounce



Answer: Swatch Internet Time

Swatch Internet Time, introduced by the Swatch Watch Company in October 1998, was part marketing technique and part honest attempt to make some kind of universal time for world citizens in the fast growing internet age. Swatch Internet Time, also known as beat time, was an alternative time system based on "beats". Each beat was 1 minute and 26 seconds, and the format style for the system was represented as three digits out of a thousand – so 001/1000, written as @ 001 in beat time, would be 1 minute 26 seconds after midnight. [19659003] Despite two years of solid promotion and a good number of beat-enabled watch models, the Swatch company got little grip with their new time concept. While Swatch no longer produces beat-enabled watches, the concept lives on as some sort of novelty, via web-based and mobile apps, for those who want to mistake their friends for demands to meet at @ 893.


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