Answer: Richard Dawkins
A meme is an idea, behavior or style that moves from person to person inside spreads a culture. The term was first coined by Richard Dawkins in his 1976 book The Selfish Gene as an abbreviated form of the ancient Greek word mimeme. Memes, according to the study of memetics, share evolutionary traits with the biological evolution process including mutation, variation, competition and inheritance.
Although memetic theory has been applied to everything from research into racism to architecture, most modern readers will be most familiar with the lighter side of memes: the replication of crazy jokes and images on the internet through discussion forums and websites for the sharing content.