Another major retailer bets all its chips on the relentless rise of selfie culture.
Sally Beauty rolls out kiosks to fit "some of the best" hair dye in 500 of its US stores. The augmented reality kiosks in the store invite you to watch yourself on video, cover a punky (or otherwise) hair color and take a selfie on the screen to share your #glowup with friends.
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The beauty chain says the new AR-try-on feature also extends to the shopping app that is in June was launched, available for Android and iOS. Initially, customers could shop and follow the Sally Beauty reward points app, but now they can also test a whole new look in augmented reality with hair color, eye shadow, blush and lipstick. You know, "the works".
For beautiful company lipstick looks, you can thank the AR technology behind the YouCam Makeup app from Perfect Corp. The company's technology was used in both the new augmented reality kiosks from Sally Beauty and in the Sally Beauty app, the result of a link between the two companies launched earlier this year, Perfect Corp said. to Next Reality.
Fresh from a deal to make a try – about experiences for the great Chinese website Alibaba, seems Perfect Corp. again having won a victory with Sally Beauty, which has 3,700 stores on three continents.
Targeting has also collaborated with Perfect Corp. on AR test kiosks. is displayed in the beauty departments. Target, however, has a minor AR kiosk campaign, which so far only serves 10 stores.
Regarding competitors in the fast-growing AR beauty room, the Modiface app from L & # 39; Oréal has collaborated with Sephora in the past on & # 39; AR mirrors & # 39; develop in-store. The company has also supplied AR-try-ons for a Canadian drugstore to help sell beauty products, but that experience targeted customers using a laptop browser.
AR selfie kiosks, mirrors and displays (choose your terminology, space evolving at light speed) are also used to generate publicity for non-beauty products (see AT & T & # 39; s recent football selfie kiosks), but so far the cosmetics industry appears to be the most natural fit for the technology.
With AR kiosks that appear everywhere, augmented reality and selfie fans will soon be unstoppable.
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