This year's Summer Olympics offer a modern case study on the importance of internet performance. Here are 3 takeaways.
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More than half a million million tourists flocked to Brazil for the Rio Olympics – bringing smartphones, tablets, and other connected devices with them. All were expecting a great digital experience while watching events live, using social media and chatting live via video services with friends and relatives at home.
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Now that the medal competition is ready, it is worthwhile to view some of the performance trends that have influenced visitors. Did they all get the internet experience they expected? And what can companies with global expansion ambitions learn from the large-scale event?
Dyn performed an audit of internet performance during the Games just before the opening ceremony. The target? To test differences in how spectators around the world can experience the Olympic Games digitally, based on their specific home country. Those who attended the games in Brazil actually had access to the internet through the same infrastructure ̵
But end users at home in different countries would connect to services through a wide range of services.
The results were telling: although distance played a role in internet performance, this was not the only contributing factor. The connection speeds in New York were almost twice as fast as those in Sydney. But the performance compared to that of San Francisco with that of Rio was only 13 milliseconds faster than that of London.
What did these figures mean for visitors in Rio? A request to access a web page hosted in New York can be granted in a minimum of 216 milliseconds (just under a quarter of a second). That webpage can have multiple requests – for example, 10 separate requests – from advertisements and other connected applications.
As those requests added, the loading of the web page reached two seconds or more, depending on the site and cloud providers involved, or the content delivery networks (CDN & # 39; s) used.
Variable other factors influence the sites themselves. You probably already know that low web services can lead to customer dissatisfaction, leaving pages and, ultimately, less revenue. As more companies depend on cloud and CDN resources, they must base their content as close as possible to their most important user groups. This helps minimize latencies (delays) in the service. Resource placement and choice of cloud or CDN can cause significant differences in customer access speeds and overall experience.
Every company operating worldwide should consider these takeaways from the Rio Games. Visibility and control over the internet are crucial.
Our assessment of worldwide internet requests for information based in Brazil emphasized a well-known technical principle: bring your content as close as possible to your users. Admittedly, the Olympic Games only take place every four years and Brazil is probably not a strategically important market for any company.
But locating resources with your users translates into all industries. This important concept starts with visibility. Explore the paths that your data must travel on the global network to reach your end users. Which routes perform best, and how do your cloud or CDN options pile up? It is likely that you will see differences in expansion plans by region, performance and price. Sites that need more than five seconds to load are often left. This means that your company no longer has the luxury of taking internet performance for granted. In addition to visibility and knowledge about regional and global internet performance, your company must also be agile. To guarantee the best possible digital experience, you must manage your routes to the customer.
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2. Multiple clouds or CDNs are a must.
Every entrepreneur knows that a single backup plan is not nearly enough to handle misfires. Similarly, you should never rely on just one cloud or CDN service. If the cloud does not perform or fall insufficiently, your income and reputation will go along. Multiple options – even secondary route selection – ensure that you have the opportunity to optimize performance for customers wherever they are.
This lesson came into focus during the opening ceremonies of the Rio Games. Google's Cloud Compute Engine has been out of service for more than an hour. Fortunately for the American market this happened at 4 o'clock in the morning. The outage could have had enormous consequences for apps running in the cloud during peak hours.
We have performed a full analysis and provide insight into how the outages can be limited for companies using the service. The warning: you cannot control and prevent problems with internet assets that you do not see.
3. Customer experience depends on the best internet performance.
Customers continue to raise the bar for their expectations for a fast, seamless digital experience. This puts even more pressure on companies to invest resources and develop infrastructure to support demand. The best internet performance is simply not possible without insight and control over internet-based assets.
Many IT managers now embrace an internet performance management approach that underlies the digital supply chain, making the online infrastructure work properly regardless of demand, geography or time. The internet is becoming more complex, with a greater number of technological advances coupled with consistent, reliable and latency-free internet performance. Companies will have little room for error because they deliver on the brand promise that users expect – for users ranging from internet users to retail, finance, app or gaming companies and more.
Related: Switching to Content Delivery Networks Retains Customers
Internet performance management must be a priority for your business if you want to keep customers loyal and involved wherever they are and regardless of how they have access to content. Your future depends on it.